WTF is T-post?

T-post is an interesting idea.

They claim it’s “the world’s first wearable magazine” .. hmm, maybe it is that.. however, it definitely is a brilliant / unique marketing strategy for something I’ve not heard of before – a subscription-based clothing line model.

“T-post is a t-shirt magazine. And just like your favorite paper magazine, our subscribers don’t know what the story is about or who’s designed until they get it. It’s like getting a surprise birthday present in the mail every month.” – T-post.se

Posted 3282 days ago in Geek